It has long been mentioned that imitation is the ideal get of flattery. The swiftly construction of technology, shortening the manufacturing chains and product existence cycle, new distribution items developed by the enviornment’s largest companies, the innovative shift of retail exchange to the secure, modifications in individual habits and the ever-increasing dominance of big web platforms, supposed that this sentence would possibly per chance well per chance silent now be taught: copying is largely the most interesting get of theft.
Radosław Krzycki , COO Skey Community
In step with even handed among the ideal present research of this blueprint, the OECD file on world exchange and unsuitable goods, in 2019 the percentage of unsuitable merchandise in international exchange turn into 3.3% and turn into growing snappy.
In the European Union itself, the percentage of unsuitable goods turn into even elevated and accounted for 6.8% of imports. Importantly, this number would now not comprise counterfeits produced internal the EU international locations and their distribution by blueprint of the Net (so in point of truth it is per chance worthy elevated).
In step with the estimates of the ICC – the Global Chamber of Commerce, the associated fee of the exchange in unsuitable merchandise will raise to almost one trillion bucks in 2022, and the series of jobs misplaced will doubtless be between 4.2 and 5.4 million.
Extra sophisticated to estimate is the scale of unsuitable digital goods, which will improve in explain percentage to the traffic and importance of the international community. In 2022, piracy of tune, motion footage, sequence and instrument will impress as a lot as $ 854 billion in losses.
How carry out you close official in an international that is turning into extra and additional synthetic and repetitive? How to switch quality, price and impress popularity from the physical to the digital world without shedding the attributes of originality?
The acknowledge is supplied by blockchain technology and its most up-to-the-minute version – NFT – (non-fungible token). Briefly – it’s a assorted, inimitable piece of records kept in the blockchain records chain, constituting a roughly digital “ticket” and a certificates that guarantees the originality of a non-physical product or work.
With the lend a hand of NFT tokens, we are able to substantiate that the product we now salvage got purchased comes from a factual source, turn into produced by precisely this firm or a explicit artist.
This present day, the genuine world is extra and additional step by step blended with the digital world, and NFTs combine both dimensions.
Let’s exercise an example product – a gain from an even manufacturer X. Can salvage to you bewitch it in a store in a procuring mall, you web a genuine product with a sewn-in ticket, impress and barcode on the designate.
By applying the NFT technology to the gross sales job, the customer, when procuring a physical product, receives a additional, particular code (e.g. QR), which offers him the factual to salvage an equal of an exemplary gain in the digital world, with all of the advantages – space, a certificates of originality, a price provider or the factual to resale.
What are the advantages of this solution for companies?
It’s now not handiest an effective strategy of struggling with unsuitable and piracy, however the major step to the digital transformation of their manufacturers and a soft transition to the enviornment of the metaverse, as well to gaining new markets and entering dynamically growing gross sales channels. An added advantage is constructing the image of the firm as up-to-the-minute, hasty adapting to modifications and tasty for the youngest, technologically awake individual section.
It’s fee emphasizing – here is now not an funding dedicated handiest to premium manufacturers, as evidenced by the actions of companies a lot like Nike, which bought the creator of NFTs and sneakers present handiest in digital space. The mass exhaust of this solution is handiest a topic of time. Potentially in the stop to future, the authenticity of every product would possibly per chance well per chance moreover be confirmed on the Net by scanning its code / designate. They’ll now not handiest be a provider of price (ensuing from who would now not esteem to salvage sneakers that by no blueprint deteriorate, behold esteem new and can step by step be sold), but a genuine source of earnings for their owners and creators. An example is the standard “skins” in computer games, that is, graphical modifications of the look of a persona or share of their outfit. Thought to be this form of skins in CS: GO lately sold for $ 150,000.
What is going to the future assign? In Q3 2021, the NFT market exploded to $ 10.7 billion, up from magnificent $ 1.3 billion in Q2. The massive majority of gross sales had been made by NFTs from the “low-impress” section, ie these with costs between 0-100 and 100-1000 bucks. This confirms the thesis that the answer is smartly-liked for every firm, now not handiest these from the premium section.
As that it’s doubtless you’ll behold, the entry threshold within reason low and the improve doubtless is amazingly excessive. In entering this new, profitable market, the key is to clutch the factual technology – the provider and receive of blockchain on which we would like to base our digital merchandise. There are silent fairly few companies with the correct technology and experience on this self-discipline.
To be winning, it’s top to behave boldly, decisively, and most importantly – hasty, and agree with stop the bull by the horns. Excellent extra and additional step by step it turns out that the bull would now not deserve to be field cloth …
