TLDR
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dYdX acquires Pocket Protector to raise social shopping and selling and product execution.
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Pocket Protector group joins dYdX, bringing tech, skills, and Telegram instruments.
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dYdX pivots to social-led boost with Pocket Protector’s neighborhood shopping and selling model.
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dYdX boosts roadmap flow by merging with Pocket Protector’s key skills.
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With market portion slipping, dYdX bets plentiful on social shopping and selling integration.
dYdX Trading Inc. has carried out its first exterior acquisition by shopping Pocket Protector, a Telegram-based entirely entirely social shopping and selling platform. The transfer marks a prime step in dYdX’s efforts to be taught its core merchandise with social shopping and selling aspects. The deal closed within weeks of discussions foundation in March 2025.
1/ Some news this present day: we’re infected to portion that we’ve been got by @dYdX ! The Pocket Protector and worship isn’t going anywhere, and we’re infected to be building better and sooner for you.
— Pocket Protector (@pp_trading) July 18, 2025
The acquisition brings Pocket Protector’s leadership and engineering group into dYdX, aligning with the firm’s boost-focused approach. Eddie Zhang joined as president, while Kaiser Kinbote grew to turn out to be head of boost. Their four-particular person engineering group will merge with dYdX’s core product and model teams.
dYdX aims to flee product model and execution by integrating Pocket Protector’s shopping and selling instruments and skills. The Telegram-native app, which reached 50,000 users and $1B in annualized quantity, will no longer initiate its iOS app. Its most successful aspects could be embedded into the present dYdX platform.
Pocket Protector Brings Ability and Social Infrastructure
Pocket Protector launched in 2024 and rapid gained traction with its neighborhood-chat shopping and selling aspects and solid user engagement. The platform allowed users to change straight away in Telegram groups and practice prime merchants in steady time. dYdX plans to combine this model to be taught community-driven shopping and selling experiences.
Eddie Zhang previously led product efforts at Messenger (Meta) and co-founded the social app Fam. His discover chronicle in social and consumer boost makes him a key settle in dYdX’s product roadmap. Kinbote contributes a decade of ride in crypto-native product boost, community originate, and tokenomics.
The acquisition provides technical depth and flow to dYdX’s execution capabilities. The Pocket Protector group will now contribute to roadmap execution and rapid product iteration. Their integration is already underway, starting up with Telegram bot performance and scaling into broader platform aspects.
dYdX Targets Scalable Command Amid Market Shifts
dYdX has fascinated with decentralized perpetuals and facilitated over $1.5 trillion in quantity. No subject early dominance, the platform has lost market portion to original competitors worship Hyperliquid and GMX. With shopping and selling quantity down to $4.7B in June, dYdX is now pivoting in direction of scalable and social-led merchandise.
This acquisition supports dYdX’s transition from a 0→1 startup to a boost-focused product firm. It follows a broader interior restructure, including layoffs and group consolidation underneath a original world subsidiary. The firm no longer too long ago internalized its marketing and marketing and industrial model teams, emphasizing operational efficiency.
dYdX has started hiring for a pair of roles, including study, infrastructure, and frontend engineering. The aim is to scale sooner and provide competitive shopping and selling experiences. With Pocket Protector’s skills and leadership, dYdX is positioning itself for long-term product enlargement and execution.
