Nonfungible token- (NFT)-pleasant rap icons Eminem and Snoop Dogg shall be performing at MTV’s Video Song Awards (VMAs) together on Sunday in a performance impressed by the Otherside metaverse and Bored Ape Yacht Club (BAYC) NFTs.
The Otherside is a collaboration project between Yuga Labs’ BAYC and NFT investment and gaming massive Animoca Manufacturers.
Partnering with Otherside creator Yuga Labs, the realm rap icons shall be giving some fundamental mainstream exposure to Otherside by remodeling the VMAs stage into its fashion for his or her most up-to-date collaborative single From the D 2 the LBC. Particular famous facets of the performance are sparse at this stage, however.
In what appears to be a signal to the song commerce that metaverse performances deserve more recognition, the VMAs have also added a “Absolute top Metaverse Performance” category to its annual awards. Nominees for the award embody Justin Bieber, Rift Tour (featuring Ariana Grande) and Twenty One Pilots.
From the D to the LBC… to Jersey @vmas here we near @Eminem @MTV @OthersideMeta pic.twitter.com/XLwcdOeIJN
— Snoop Dogg (@SnoopDogg) August 25, 2022
The VMAs could perchance additionally be hoping that in embracing the Metaverse, they could perchance be ready to reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have considered a proper decline in viewers, with the 900,000 that tuned in dwell to switch wanting the awards on MTV representing the eigt year in a row that viewership has decreased.
The single marks the first collaboration between the 2 artists in 20 years, with the duo up for the “Absolute top Hip Hop” award. Both Eminem and Snoop Dogg are hodlers of BAYC NFTs, and the song’s song video closely facets mumble from the NFT series. Snoop Dogg has also as of late featured in an EDM single called BAYC by Esther Anaya in an gripping video of Bored Apes and different NFTs.
Eminem bought a hip-hop-clothed Bored Ape on Dec. 31 for 123.45 Ether (ETH) and likewise has a series of 28 different NFTs below the title Shady_Holdings. Snoop Dog is a a ways more avid participant at some level of the NFT home, with a partnership between him and The Sandbox leading to The Puppies series of NFTs, as well to searching to bag a Bored Ape on Dec. 22.
The Otherside and its Voyagers
The Otherside is a gamified interoperable metaverse currently in beta construction. The platform presents Otherdeed NFTs to say digital ownership of land plots within the BAYC-affiliated digital world, with Otherdeed householders being regularly called Voyagers.
In accordance to the lite paper, “Otherside will strengthen interoperability within the future, giving Voyagers a likelihood to bring their very bear outside collections and NFTs to existence interior our metaverse.”
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In accordance to recordsdata from CryptoSlam, gross sales of Otherdeed NFTs have topped $1 billion to this level, with $23.5 million of quantity coming correct by the last 30 days. Demand is also somewhat excessive for the quit-tier NFTs within the series, with one location having offered for as much as 333.33 ETH (currently valued at $565,289) four months within the past.
The Otherside allowed users into its metaverse for the first time on July 16, with 4500 users ready to jump in and skills the digital world. Easiest Voyagers and chosen third-celebration developers had been ready to bag part, and the time out appears to have been a massive success in preserving with tweets from its supporters.
Reminiscing over the wonderful @OthersideMeta First Day out skills #Otherside pic.twitter.com/yJA17vqgkH
— chicken-nugget.eth (@CHICCEN_NUGGET) July 17, 2022
