McDonald’s has filed for ten fresh trademark applications with the procedure of constructing a “virtual restaurant featuring proper and virtual goods.”
Key Takeaways
- McDonald’s appears to be like to be preparing for a pass into the Metaverse. Or no longer it’s filed a sequence of patents related to virtual goods.
- The swiftly food chain has no longer too long within the past adopted NFTs and confirmed hobby within the crypto home.
- Many other predominant companies and producers hold entered the NFT and Metaverse spaces in latest months.
McDonald’s would be the subsequent predominant company to enter the Metaverse.
McDonald’s Recordsdata Virtual Goods Patents
It appears to be like relish McDonald’s shall be on the brink of fetch a tall Metaverse play.
Latest trademark applications from the swiftly food chain indicate that the company has its sights location on NFTs and virtual worlds. The agency filed the applications with the U.S. Patent and Trademark Space of job on Feb. 4, as highlighted in a Wednesday tweet by trademark lawyer Josh Gerben.
In accordance with the filings, McDonald’s has utilized for logos for its maintain virtual food and drinks, as effectively as “downloadable multimedia recordsdata containing paintings, textual mumble, audio and video recordsdata and non-fungible tokens.” Additionally, it’s utilized to hold its maintain mental property covering “entertainment products and services,” particularly proper-world and virtual concert events and events. Regarded as one of the most filings is for “working a virtual restaurant featuring proper and virtual goods, working a virtual restaurant on-line featuring home shipping.”
While the trademark applications are a tall indicator of the restaurant chain’s hobby within the Metaverse, the company has been engaged within the crypto home for several months now. Final week, it deliberate an NFT dispute honoring the Lunar Fresh Year, and in October it unveiled an NFT marking the 40th anniversary of the McRib burger.
The restaurant’s social media crew has also turn into an increasing selection of engaged in crypto discussions on Twitter in latest weeks. “how are you doing other folks that slide crypto twitter accounts,” the company’s legit legend tweeted on Jan. 24, hours after the market suffered a steep decline.
McDonald’s isn’t the principle predominant company to yell clear hobby within the Metaverse. Assorted multinational companies relish Adidas, Nike, Coca-Cola, and Visa hold embraced NFTs and the Metaverse to numerous levels in latest months, with Adidas adopting its maintain Bored Ape Yacht Membership NFT as segment of a marketing and marketing push known as “Into the Metaverse.” However the top pass of all has attain from Fb, now identified as Meta. Asserting the company’s rebrand in October 2021, Note Zuckerberg acknowledged that the agency would be pivoting “to bring the Metaverse to existence.” As NFTs and the Metaverse proceed to plot hobby, it’s likely that extra tall companies shall be taking a look to coach Zuckerberg and Ronald McDonald’s lead.
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