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- Hardware pockets maker Ledger has sponsored the San Antonio Spurs basketball team
- The sponsorship deal will survey the San Antonio Spurs’ players wear jerseys with a Ledger-branded patch
- Ledger will additionally lend a hand the team enhance its community presence in France
Crypto hardware pockets maker Ledger has entered precise into a multi-year sponsorship kind out the Texas-basically basically basically based San Antonio Spurs basketball team. The deal will survey the team’s players wear jerseys with a Ledger-branded patch, and Ledger, a French company, can aid popularize the San Antonio Spurs in France. Ledger said the collaboration “brings together two internationally-centered organizations with shared values,” adding that it represents its ongoing dedication to “instructing fresh communities on the significance of self-custody and correct possession.”
The France-Texas Bridge
In an announcement, Ledger said the sponsorship bridges its roots in France with the team’s Texas house. In step with Ledger CEO Pascal Gauthier, the partnership can aid the pockets maker to “onboard the following generation of sovereign people,” adding that virtually all Ledger users are in the U.S.
Ledger became once basically based in 2014, the identical year the @spurs raised their fifth championship banner.
We’re proud to partner with the kind of world-class organization, uniting world leadership and a relentless dedication to excellence.
This collaboration begins on the court docket with a jersey… https://t.co/P9Uy4s607x
— Ledger (@Ledger) June 24, 2025
Except for being the legitimate San Antonio Spurs jersey patch sponsor, the 2 will additionally collaborate to educate the loads. The NBA team, shall we embrace, has committed $15 million to local “STEM (science, technology, engineering, and mathematics) training, psychological make stronger, and facility entry.”
On its part, Ledger will make stronger the team’s upcoming “Play Paris” initiative that makes a speciality of a childhood pattern framework in France. Ledger additionally illustrious that the collaboration brings it closer “to the center of Texas’ increasing crypto ecosystem.”
Ledger Committed To Easing Crypto Gather admission to
The Ledger-San Antonio Spurs sponsorship deal comes as the pockets maker continues to make stronger its product offerings to ease entry to crypto. A day in the past, shall we embrace, it launched an offline “Restoration Key” card for its Stax and Flex hardware pockets users.
In April, Ledger launched stablecoin yields by its Ledger Are living app. Final year, it partnered with Uphold to enhance crypto purchases. The sponsorship deal additionally comes at a time when crypto platforms are rising their hyperlinks with the carrying world.
With Ledger sponsoring the San Antonio Spurs, it’s to be considered whether Trezor, any other crypto hardware pockets maker, will prepare the identical course.
