Key Takeaways
- Ubisoft’s Blockchain Technical Director says that the firm will continue to pursue its NFT plans despite blowback.
- Ubisoft additionally announced a partnership with Aleph.im to offer decentralized storage for its Quartz NFT platform.
- The firm has dedicated to the usage of energy-efficient blockchains.
Ubisoft will continue to pursue non-fungible tokens (NFTs) despite blowback, per recent statements made to Decrypt.
Ubisoft Will Care for Comely to Principles
Despite intense backlash, Ubisoft has no blueprint of leaving at the support of its NFT plans.
Ubisoft launched its NFT platform, Ubisoft Quartz, earlier this month and began to offer tokens for its Ghost Recon franchise. Now Didier Genevois, Ubisoft’s Blockchain Technical Director, says the firm mute plans to work with NFTs despite backlash.
Genevois said that the firm has listened to “both the encouragement and the troubles” of those that despatched feedback. He additionally identified because the adoption of NFTs “a foremost replace that may carry time.”
He added that the firm will “care for appropriate to…three suggestions”—particularly, the guilty expend of technology, the dedication to a stable atmosphere for users, and the uncommon expend of energy-efficient blockchains.
No longer most effective will Ubisoft continue with its plans, the firm will additionally accomplice with the blockchain startup Aleph.im to offer decentralized storage for NFTs on the Ubisoft Quartz platform. That partnership modified into once announced in a press birth on Dec. 21.
Ubisoft Faces Low NFT Sales, Backlash
Ubisoft’s Quartz announcement seen huge backlash, as a trailer for the platform bought 95% dislikes after it modified into once posted on YouTube on Dec. 8.
The energy designate of crypto mining seems the motive in the support of the criticism, with the French replace union Solidaires Informatique calling the idea “a ineffective, costly, ecologically mortifying technology.”
That complaint overlooks the true fact that Ubisoft has chosen to make expend of Tezos, an energy-efficient blockchain that does no longer count on mining the least bit. In fact, Tezos Foundation representatives claim that the chain’s remaining 50 million transactions mature “less energy than appropriate 17 people.”
On the other hand, Ubisoft’s NFT plans seem to be underwhelming. On Sunday, Liz Edwards, a member of EA’s Apex Legends team, highlighted the true fact that Ubisoft’s NFTs beget sold appropriate 15 non-fungible tokens to this level, amounting to a mere $400 in transaction quantity.
Ubisoft is additionally facing employee resignations attributable to unrelated reasons comparable to low pay and misconduct—though some speculate that the PR complications around NFTs beget played a segment.
Disclosure: At the time of writing, the creator of this portion owned BTC, ETH, and other cryptocurrencies.
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