Latest NewsPrintedSep 24, 2026
Bybit’s world campaign positions it as a broader financial platform, though its stock, gold and forex derivatives had been already on hand.
The era of the “pure crypto trade” is ending as customers search shares, gold and payments alongside digital resources, Bybit co-founder and CEO Ben Zhou suggested Cointelegraph on Thursday.
“The of us that substitute crypto also desire shares, gold, forex, indices, and derivatives,” Zhou stated. “They try to pay, build, and grow their wealth in the identical space.”
His feedback accompanied Bybit’s birth of “Compose Your Hotfoot,” a campaign positioning the trade as a broader financial platform. Bybit already gives derivatives tied to shares, gold and indexes, as effectively as forex. These products present stamp exposure with out possession of the underlying resources.
Bybit’s repositioning comes as just a few established crypto exchanges wind down. BitMEX ended buying and selling on Wednesday after 11 years, while CoinEx launched a wind-down this month, citing falling buying and selling volumes and rising compliance charges. BitMart launched plans to shut in July but is now exploring a restructuring that can presumably perhaps enable some operations to resume.
Meanwhile, rival Coinbase is broadening its offerings under its “All the issues Alternate” approach, including shares and prediction markets alongside crypto.
“The next era of business platforms won’t be constructed around a single asset class,” Zhou stated.
Connected: Crypto entering supreme consolidation segment in history, says ARK analyst
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